HELLO FRESH

For this project in my STYLE class, our job was to create a traditional campaign of social media ads for a given brand. My partner An Pham and I got Hello Fresh, the subscription-based meal kit company. Our idea for this campaign was that Hello Fresh provides customers with the opportunity to make delicious meals at home with ingredients that they would usually never consider when making a dish. After some research, we found that Hello Fresh offers meals that include obscure vegetables such as lotus root, lion’s mane mushrooms, and romanesco broccoli, all ingredients that were unknown to myself and the majority of my class