DIscord

For this project in my STYLE class with Marcel Jennings, we were tasked with creating an integrated campaign. However, this time around me and my partner, Mari Garcia, were given a mystery brand at random from Marcel’s magical black bag of mystery. We were given the popular social platform Discord, which was a brand that both Mari and I were more than eager to work on. After days of brainstorming and research, we landed on the idea that Discord is a place where anyone can find other like-minded people and clubs of every interest, from sock puppetry to carnivorous plants. To suit this idea, I came up with the tagline, “There’s a Place for Everyone”, and we were off. Together, we designed 3 social media ads, a billboard, and then shot an amazing TV spot. Mari and I couldn’t have captured our vision for the TV ad without help from my roommate Walker Moore and great friend Anna Burgoyne.